Updating search results...

Search Resources

51 Results

View
Selected filters:
  • Marketing
BA 101 - Introduction to Business
Unrestricted Use
CC BY
Rating
0.0 stars

This course provides a general survey of the functional and interdependent areas of business management, marketing, accounting and finance, and management information systems. The course includes business trends, operation and management of a business, ethical challenges, environmental responsibility, change, global perspectives, and the dynamic roles of management and staff. Additionally, the course incorporates aspects of team interaction and continuous process improvement. You are provided with the opportunity to explore the Internet and information technology relating to business operations.

Course Outcomes:
1. Define commonly used business and economics terminology.
2. Describe the functional areas of any business organization.
3. Explain revenues, expenses, and how profit is derived. Differentiate between objectives, strategies, tactics, and operations.
4. Describe the components of a business plan.
5. Prepare a basic business plan.
6. Explain the importance of ethics in business.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
05/10/2023
BA 223 - Principles of Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

This course will provide you with a general survey of the nature significance of scope of marketing. It emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.

Course Outcomes:
1. Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations.
2. Recognize consumer behavior and demand and be able to prepare and execute a marketing solution.
3. Master business marketing tools necessary to execute a marketing plan for a client, including social media.
4. Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands.
5. Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
05/10/2023
BA 275 - Business Quantitative Methods
Unrestricted Use
CC BY
Rating
0.0 stars

This course presents statistical analysis and quantitative tools for applied problem solving and making sound business decisions. Special attention is given to assembling statistical description, sampling, inference, regression, hypothesis testing, forecasting, and decision theory.

Course Outcomes:
1. Understand the meaning and use of statistical terms used in today’s business/economic environment.
2. Collect, organize, summarize, interpret, and present data in tables and charts.
3. Apply descriptive statistical measures to data.
4. Apply probability distributions to model various business and economic processes.
5. Apply statistical inference techniques (including statistical estimation and hypothesis testing) in various business and economic situations.
6. Apply simple linear regression analysis to model various business and economic relationships.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
05/10/2023
Becoming an Agricultural Entrepreneur: Lesson 1 Exposure Activity, Unit 5 Agriculture and Business, DIGS AmeriCorps Curriculum CSU
Read the Fine Print
Educational Use
Rating
0.0 stars

Becoming an Agricultural Entrepreneur. This is the Lesson 1 Exposure Activity, from Unit 5 Agriculture and Business, from the DIGS (Developing Individuals, Growing Stewards) AmeriCorps Curriculum from CSU. The curriculum focuses on introducing students in grades 3-5 to Colorado agriculture, industry and environmental issues. The curriculum upon request. Visit: https://engagement.colostate.edu/programs-old/developing-individuals-growing-stewards/

Subject:
Agribusiness
Agriculture
Agriculture and Natural Resources
Agriculture, Natural Resources and Energy
Applied Science
Business and Communication
Career and Technical Education
Economics
Environmental Science
Environmental Studies
Marketing
Mathematics
Numbers and Operations
STEAM
Social Science
Material Type:
Activity/Lab
Lesson
Lesson Plan
Provider:
CSU Extension Office
Provider Set:
AmeriCorps
Date Added:
02/24/2023
CTE Agribusiness & Food Products and Processes: Yogurt Packaging
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This task was developed by high school and postsecondary mathematics and agriculture sciences educators, and validated by content experts in the Common Core State Standards in mathematics and the National Career Clusters Knowledge & Skills Statements. It was developed with the purpose of demonstrating how the Common Core and CTE Knowledge & Skills Statements can be integrated into classroom learning - and to provide classroom teachers with a truly authentic task for either mathematics or CTE courses.

Subject:
Business and Communication
Marketing
Mathematics
Ratios and Proportions
Material Type:
Activity/Lab
Lesson Plan
Provider:
National Association of State Directors of Career Technical Education Consortium
Provider Set:
Career Technical Education
Date Added:
04/08/2023
Core Concepts of Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
05/10/2023
Create a Company
Unrestricted Use
Public Domain
Rating
0.0 stars

In my Marketing class, I do a project where students work in groups to "create" a company and a product new to the market that they have to "sell" to the school.  The companies have to create an original logo.  In creating their logos, I'd have students check the USPTO database to be sure their logo ideas don't match ones already registered in the database.  Also, I would get students to use the patent classification system to give their new products a unique name using patent "language".

Subject:
Business and Communication
Marketing
Material Type:
Primary Source
Provider:
U.S. Patent & Trademark Office
Date Added:
05/10/2023
Digital Marketing Strategy
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Concordia University
Author:
Pierre-Yann Dolbec
Date Added:
05/10/2023
ECO-CIRCLE COMPETENCE FRAMEWORK
Unrestricted Use
Public Domain
Rating
0.0 stars

In our european project “Circular Economy as a tool to develop an innovative eco-inclusive social entrepreneurship educational pattern for youth" cofunded by Erasmus+, the partnership developed a competency framework and report combining data and information from 6 partner countries, designed to inform Young people and Youth workers interested in Social Entrepreneurship through Circular Economy, including 7 key competences to embark on a Social Entrepreneurship endeavour through Circular Economy models.

All languages versions are available and downloable here: https://ecocircleproject.com/results/

We are now developping a course on circular economy that you will find very soon online!

The partnership is composed by:
- CDE Petra Patrimonia
- APS Polygonal
- Smartup N.B. Systematic Management S.L.
- MEUSkills
- Stichting Social DNA
- Olemisen Balanssia RY
- Mednarodni institut za implementacijo trajnostnega razvoja

Subject:
Agriculture and Natural Resources
Applied Science
Business and Communication
Economics
Environmental Science
Environmental Studies
Management
Marketing
Political Science
Social Science
Social Work
Material Type:
Textbook
Author:
Partners of Eco-circle project
Date Added:
05/03/2023
Entrepreneurship for Global Challenges in Emerging Markets
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This course will introduce you to entrepreneurship for global challenges in emerging markets. You will get to know other like-minded entrepreneurs around you, and discover how institutions in your target region are working on innovation and entrepreneurship.

As an entrepreneur in an emerging market, you may be faced with many challenges that need to be solved. These might include scarcity of fossil fuels, climate change or water, food and health security. This Delft University of Technology course will provide you with examples from partner universities and affiliated entrepreneurs in emerging markets which explain the opportunities and obstacles that they faced as they established themselves and created value.

You will acquire a set of practical tools which will enable you to discover the opportunities in your own environment and how these can be used to make an actual change! You will learn how to rethink your value proposition with your own case study, or with one we provide.

After the course, you will be able to develop your value proposition more quickly by getting to know your customers and partners better and understand local values and institutions.

Subject:
Applied Science
Business and Communication
Engineering
Marketing
Material Type:
Full Course
Provider:
Delft University of Technology
Provider Set:
Delft University OpenCourseWare
Author:
Dr. Otto J. Kroesen
Ellen van Andel
Esther M. Blom
Date Added:
05/09/2023
Event Management Case Study: Cultivating Stakeholders for Special Events
Unrestricted Use
CC BY
Rating
0.0 stars

Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.

Subject:
Business and Communication
Communication
English Language Arts
Finance
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Date Added:
05/10/2023
Event Management Case Study: Market Segmentation of Festival Attendees of an International Festival
Unrestricted Use
CC BY
Rating
0.0 stars

In the market segmentation of festival attendees application activity, students will review a mini-lecture material related to market segmentation, target marketing, and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.

Subject:
Arts and Humanities
Business and Communication
Career and Technical Education
Communication
English Language Arts
Finance
Management
Marketing
New Media and Technology
Performing Arts
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Olson Eric
Date Added:
04/06/2023
Event Management Case Study: The Case of Aspen Music Festival and School
Unrestricted Use
CC BY
Rating
0.0 stars

Risk management is a critical part of event management. This worksheet covers definitions of the key aspects of risk management and the steps taken by event management in creating a risk management plan. A case study is provided for students to apply the risk management process in an industry example.

Subject:
Arts and Humanities
Business and Communication
Management
Marketing
Performing Arts
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
04/06/2023
Event Management Case Study: The Case of International Front Runners
Unrestricted Use
CC BY
Rating
0.0 stars

Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

Subject:
Business and Communication
Finance
Management
Marketing
Public Relations
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
05/10/2023
FARMINFIN Training Platform
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

The learning resources presented here have been developed through an ERASMUS+ project for adult education entitled “FARMINFIN: Farming concepts and innovative funding/financing” (Project Nº: 2019-1-BE01-KA202-050397) carried out between 2019 and 2021.

The FARMINFIN project provides farmers with the needed competences for the implementation of innovative financing means tailored adequately for their own farms, entrepreneurial approach and personal circumstances.

FARMINFIN training material is aimed at young farmers taking over the business of their parents or simply aiming at business development. For them it is very important to have a solid financial basis for their agricultural businesses!

FARMINFIN has developed a web-based app where you can access to all the project’s training materials which are available in 7 languages: English, French, German, Spanish, Italian, Czech and Swedish. Through our learning platform you will be able to:

1. Get an overview of the actual situation of innovative financing in family farms in Europe and the available financing tools.
2. Gain knowledge and experience from selected best practices across Europe.
3. Foster professional handling of innovative financing means by farmers.
4. Strengthen economic and socio-economic viability of family farms, and therefore deliver added value to rural development.

The training resources you will find are the following:

SUMMARY REPORT: here you will find an overview of the situation of alternative ways of financing in the farming sector in Europe. The report provides a picture of the common findings across participating project countries, which have been analysed in more detail. You will find also in this section a downloadable annex that graphically shows all the data collected during the development of the report and can be viewed in detail segmented by country.

CATALOGUE: In the catalogue you will find not only a list of the main subsidies’ lines and general financing products, but also the financing products adapted to agriculture and more importantly, a large catalogue of the main products of alternative or innovative financing illustrated with a diagram showing the actors involved and the relationships between them. More specifically, the catalogue has identified:
- 14 of the main lines of subsidies.
- Main general funding products categorised into:
o Public sector (both European and national);
o Short-term private sector (11 tools identified);
o Long-term private sector (8 tools identified).
- Main financing products adapted to agriculture, for the agricultural, livestock and forestry sector.
- Main innovative financing products, where a total of 21 innovative financing tools have been catalogued in detail, including diagrams to illustrate how they work.

BEST PRACTICES: in this section you will find a series of 17 examples of farms across Europe that represent a wide range of best practices in the implementation of innovative financing schemes in the farming sector. Through this section you will learn from real experiences, reading about farmer’s problems related to financing and how they solved them. Learning from existing experiences will surely inspire you.

TRAINING MODULES: learning materials plenty of tips and suggestions on how to deal with relevant topics around the financing of your farm. In addition to the prepared contents of the modules, there is an opportunity to self-test your initial knowledge before taking the module and there is also a test at the end of the module to see whether you understood the contents. The modules also include useful templates, canvas and tools to be used in your learning pathway as well as in your professional activity.

For all components of the learning platform, information is provided in a comprehensive and user-friendly design and the materials can also be downloaded in PDF format.

Subject:
Agriculture
Agriculture and Natural Resources
Business and Communication
Finance
Management
Marketing
Material Type:
Case Study
Full Course
Reading
Date Added:
05/03/2023
HIV/ AIDS resources for teachers
Only Sharing Permitted
CC BY-NC-ND
Rating
0.0 stars

This website contains educational resources that are based on the UNESCO-recognised HIV and AIDS collections held by Lothian Health Services Archive (LHSA).

Rather than being complete lesson plans in themselves, these resources provide a range of suggested activities based on the collection items.

The resources are linked to the Curriculum for Excellence (S2 and S3) and are intended for use by teachers, youth groups and educational professionals.

The site contains resources, audio-visual material and images linked to the following subject themes: Expressive Arts, Social Studies, and Health and Wellbeing.

Subject:
Applied Science
Business and Communication
Graphic Arts
Health, Medicine and Nursing
History
Marketing
Visual Arts and Design
Material Type:
Activity/Lab
Case Study
Primary Source
Date Added:
04/05/2023
HMGT 4702: Hospitality Services Marketing & Management, Course Outline
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This module is associated with HMGT 4702: Hospitality Services Marketing & Management, Course Outline

Subject:
Business and Communication
Marketing
Material Type:
Syllabus
Provider:
CUNY Academic Works
Provider Set:
New York City College of Technology (City Tech)
Author:
Kim, Ellen (Heejun)
Date Added:
10/01/2017
I Bacini Culturali e la progettazione sociale orientata all’Heritage-Making, tra Politiche giovanili, Innovazione sociale, Diversità culturale
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Il volume rappresenta la tappa finale della prima stagione di implementazione del Progetto ABACUS (giugno 2019 - settembre 2020), sostenuta dal finanziamento pubblico garantito dalla Regione Siciliana e dalla Presidenza del Consiglio dei Ministri. In tal senso, la pubblicazione raccoglie sia una sezione di materiali di discussione critica sul percorso progettuale e sui primi esiti maturati, sia una ricca parte di contributi tematici offerti da referenti istituzionali, studiosi ed esperti, docenti accademici e ricercatori, professionisti e rappresentanti di organismi del Terzo settore Sono state così affrontate ed esaminate differenti tematiche e problematiche socio-culturali e socio-economiche, e prospettive e approcci metodologico-operativi tra loro affini e convergenti, che si sviluppano a cavallo delle politiche sociali, giovanili e culturali, della progettazione sociale e culturale, dell'innovazione sociale e della diversità culturale, in differenti contesti socio-territoriali siciliani e italiani, con una particolare attenzione per quelle iniziative che rappresentano casi paradigmatici in cui le istanze istituzionali, della ricerca, dell'educazione e della formazione si incontrano con le aspettative dei pubblici differenziati e, specialmente, delle giovani generazioni, anche sull'orizzonte della innovazione dell'occupazione giovanile.

Subject:
Agriculture and Natural Resources
Anthropology
Applied Science
Archaeology
Architecture and Design
Art History
Arts and Humanities
Business and Communication
Career and Technical Education
Communication
Computer Science
Computer, Networking and Telecommunications Systems
Culinary Arts
Cultural Geography
Earth and Space Science
Ecology
Education
Educational Technology
English Language Arts
Environmental Studies
Ethnic Studies
Graphic Arts
Higher Education
History
Hospitality, Tourism and Social Service Careers
Hydrology
Information Science
Languages
Law
Life Science
Management
Marketing
Mathematics
Measurement and Data
Performing Arts
Philosophy
Political Science
Psychology
Public Relations
Social Science
Social Work
Sociology
Special Education
Visual Arts
Visual Arts and Design
World Cultures
World Languages
Material Type:
Activity/Lab
Assessment
Case Study
Diagram/Illustration
Primary Source
Teaching/Learning Strategy
Textbook
Date Added:
04/05/2023
Introducing Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products. Available as PDF.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
John Burnett
Date Added:
05/10/2023
Introduction to Business Administration
Unrestricted Use
CC BY
Rating
0.0 stars

Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance.
Chapter 1: Understanding Economic Systems and Business
Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business
Chapter 3: Competing in the Global Marketplace
Chapter 4: Forms of Business Ownership
Chapter 5: Entrepreneurship: Starting and Managing Your Own Business
Chapter 6: Management and Leadership in Today's Organizations
Chapter 7: Designing Organizational Structures
Chapter 8: Managing Human Resources and Labor Relations
Chapter 9: Motivating Employees
Chapter 10: Achieving World-Class Operations Management
Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs
Chapter 12: Distributing and Promoting Products and Services
Chapter 13: Using Technology to Manage Information
Chapter 14: Using Financial Information and Accounting
Chapter 15: Understanding Money and Financial Institutions
Chapter 16: Understanding Financial Management and Securities Markets

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Affordable Learning LOUISiana
Author:
Braden Watson (Editor)
Brain Sherman (Editor)
Elisabeth Cason (Editor)
LOUIS: The Louisiana Library Network
Nicole Ortloff (Editor)
Philippe Lannelongue (Editor)
Date Added:
05/09/2023