The book is intended to be a capstone course. It has 15 chapters and covers various aspects of retail management and store operations including merchandising, operations, layout, store organization, site location, and customer service.
Ricardian Explorer, implemented on the internet, simulates a Ricardian trade model with linear production technology and a CES utility function. The typical simulation has two countries and two goods. While Ricardian explorer was developed to supplement a course in international trade, it can also be used in intermediate microeconomics and microeconomic principles courses. The authors of the simulation are Alberto Isgut and Tanya Rosenblat of Wesleyan University.
Today’s episode is about the money of climate change. When people talk about how much it costs to stop climate change, what are we paying for? And who’s paying, exactly? And if we don’t pay to stop climate change – how much will that cost us? To answer these questions, we spoke with Dr. Barbara Buchner from the Climate Policy Initiative.
This course will assist students in developing effective and successful social media marketing campaigns. Students will examine how the choice of social network and social media tools affects the distribution of the message and the audience that is reached. Students will have the opportunity to formulate a social media marketing plan with an appropriate target market using relevant social media channels.
Course Outcomes:
1. Recognize social networks and their properties.
2. Explain why people participate in different types of social networks or social media.
3. Describe the history and development of various social networks.
4. Understand how personal account setting anonymous accounts, false identities, and multiple identities affect the community formation.
This is a course on Social Entrepreneurship for young people, developed under the SUYSE project. It includes 5 modules with lessons, exercises, case studies, video introductions and resources. More about the project: http://www.suyse.eu
Students learn the basics of database modeling and managements as well as the analytical techniques and tools used to assess, enhance, and profit from customer-relationship management. The course reviews database technology, organization and planning including technology needs and outsourcing considerations; sampling techniques such as nth selects and frozen files; creating powerful predictor variables such as univariate and cross tabulations, ratios, time series variables, and other measures. The course also covers predicting customer actions by using multiple linear regression and correlation to model response, payment, attrition, churn, and other factors that assist in segmentation. Students also learn how to combine prospect and customer data residing on databases with outside sources of data to drive response models.
Make your own piggy bank out of an empty plastic bottle. Colorado Americorp agents in Araphahoe, Denver, Garfield, Larimer, and Weld Counties. Work supported by the Corporation for National and Community Service under Americorps grant number 18AFHCO0010008. Opinions or points of view expressed in this lesson are those of the authors and do not necessarily represent the official position of or a position that is endorsed by the Corporation or the Americorps program. This resource is also available in Spanish in the linked file.
This is a clip from Seinfeld in which Jerry does a cost -benefit analysis of installing illegal cable. He decides to commit the crime when he finds out there will be 75 televised Mets games on TV.
This activity asks students to review the demographic and lifestyle statistics available at ERsys.com, and determine which city or location would provide the best consumer market opportunity for the given problem.
This is a PBS Frontline broadcast support site which examines the role of marketing to teens, and the influence marketing has on teen culture.
This project is designed to introduce students to a local hydrogeologic problem or issue of interest to the community. The project requires the students to learn about their local groundwater environment and apply principles and concepts that they learn in the classroom to an issue that is of concern to the public. This project provides a good introduction to "real world" problems that the students are likely to encounter as professionals. Students are required to synthesize information from a variety of sources and develop their own assessment of the problem and also to make recommendations based on their professional opinions.
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This Excel spreadsheet assignment brings students step-by-step through the process of solving and analyzing a Keynesian cross model. It is most appropriate for principles-level macroeconomics courses.
This is an excellent clip from The Simpsons that demonstrates the concept of diminishing marginal utility and marginal analysis.
The world of business can be a difficult one, particularly for those entering the business world as owners or managers of a small business. Fortunately, there are a number of resources online that can ease this transition. The United States Small Business Administration has created this resource that is designed to give business owners a basic overview of how to manage, market, and lead their business. The site is divided into several discrete sections, including Management for Growth; Leadership and Marketing & Sales. Within each section, visitors can read essays that address such topics as the management of employees, buying a franchise, equity financing, and strategic planning. One of the highlights here is a free online growth strategies course. The site is rounded out by an area that provides information about some of the Administration special initiatives designed to help women, minorities, and veterans.
This course introduces Entrepreneurship and Business Planning. Upon successful completion of this course, students will be able to: analyze the entrepreneurial process through which business ideas are evaluated; identify the characteristics of successful entrepreneurs; demonstrate an awareness of strategies supporting entrepreneurship; distinguish between business ideas and opportunities; write a formalized business plan; write a marketing plan; examine their personal entrepreneurial potentials; know how to finance their business ventures; demonstrate an understanding of team-building dynamics. (Business Administration 305)
The familiar magnetic stripe credit cards used for decades in the United States are being phased out. Read about the new smart-chip credit cards, designed to reduce fraud and improve security, in the March 2016 issue of Page One Economics: Focus on Finance.
Spending patterns change over time because of changes in income, education, the structure of our families, and technology. The April 2018 issue of Page One Economics: Focus on Finance addresses how phone technology has changed our lives and our budgets.
This sites provides three interactive games related to social class and personal possessions indicative of class.
This textbook, Social Entrepreneurship and Sustainability: Canada, is a collection of information gathered from a diverse range of academic disciplines, including psychology, social psychology, business, and entrepreneurship. The aim is to connect social and environmental issues to current business practices to create more awareness on innovating, developing, and funding to create sustainable solutions to cultural, social, and environmental issues. When reading the chapters in this book, keep in-mind, how do the topic relates to social entrepreneurship and social/environmental responsibility.
Infograph designed to be used in conjunction with the corresponding learning objective. Highlights pros and cons of three social media platforms...Facebook, Instagram, Twitter.