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Principles of Marketing
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Some Rights Reserved
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Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
05/02/2023
Principles of Public Speaking
Only Sharing Permitted
CC BY-NC-ND
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The course is an introduction to the preparation and delivery of oral presentations in an extemporaneous style. Emphasis is on ethical research, critical and logical analysis, and organization of informative and persuasive presentations.

Subject:
Communication
English Language Arts
Material Type:
Full Course
Provider:
Lumen Learning
Provider Set:
Candela Software
Date Added:
05/02/2023
Reading Anthology: Three Levels
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Educational Use
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This reading anthology is a curated collection of openly licensed full-text essays and stories on a variety of subjects, designed to be used for discussions and writing assignments. The anthology is organized according to three levels of reading difficulty, but instructors can easily mix and match reading selections.

Subject:
Composition and Rhetoric
English Language Arts
Material Type:
Reading
Provider:
Lumen Learning
Date Added:
05/02/2023
Retail Management
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Educational Use
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The book is intended to be a capstone course. It has 15 chapters and covers various aspects of retail management and store operations including merchandising, operations, layout, store organization, site location, and customer service.

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
Lumen Learning
Date Added:
05/02/2023
Rules for Exponents
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Educational Use
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Laws of Exponents

Product and Quotient Rules
The Power rule for Exponents
Negative and Zero Exponents
Simplify Expressions using the Exponent Rules

Subject:
Algebra
Mathematics
Material Type:
Lesson Plan
Provider:
Lumen Learning
Date Added:
04/08/2023
Solve Inequalities
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Educational Use
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Represent inequalities on a number line.
Represent inequalities using interval notation.
Use the addition and multiplication properties to solve algebraic inequalities and express their solutions graphically and with interval notation.
Solve inequalities that contain absolute values.
Combine properties of inequalities to isolate variables, solve algebraic inequalities, and express their solutions graphically.
Simplify and solve algebraic inequalities using the distributive property to clear parentheses and fractions.

Subject:
Algebra
Mathematics
Material Type:
Lesson Plan
Teaching/Learning Strategy
Provider:
Lumen Learning
Date Added:
04/08/2023
Style for Students: A Writing Guide
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Educational Use
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Whether planning a paper, running a grammar check, completing a report, composing an email, puzzling over a usage or grammar issue, or writing a resume or online portfolio, you are bound to find the material and examples you need in Style for Students Online.

Subject:
Composition and Rhetoric
English Language Arts
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
05/02/2023
Technical Writing
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Educational Use
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A focus on the organization, development, and refinement of technical communications.  Internal and external communications, including letters, memos, reports, and presentations are included.

Subject:
Communication
English Language Arts
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
05/02/2023
Texas Government
Unrestricted Use
CC BY
Rating
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A textbook written by Dr. Daniel Regalado (Professor of Government and History at Odessa College), along with some sources from OpenStax material, for GOVT 2306: Texas Government. Source was written in Fall 2017.

Subject:
Education
Higher Education
History
Political Science
Social Science
U.S. History
Material Type:
Textbook
Provider:
Lumen Learning
Date Added:
05/02/2023