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  • Business and Communication
Core Concepts of Marketing
Unrestricted Use
CC BY
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Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
05/10/2023
Corporate Communication (Business 210)
Unrestricted Use
CC BY
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The introduction of Business Communication for Success, the textbook used throughout this course, notes that Ň[E]ffective communication takes preparation, practice, and persistence. There are many ways to learn communication skills; the school of experience, or Ôhard knocks,Ő is one of them. But in the business environment, a ÔknockŐ (or lesson learned) may come at the expense of your credibility through a blown presentation to a client.Ó Effective communication skills are a prerequisite for succeeding in business. Communication tools and activities connect people within and beyond the organization in order to establish the businessŐs place in the corporate community and the social community, and as a result, that communication needs to be consistent, effective, and customized for the business to prosper. Business Communication for Success provides theories and practical information that represent the heart of this course, while additional resources are included to expand or pose alternatives to the approaches chosen in the textbook. You will receive maximum benefits from this course if you complete the readings first and then use the additional resources to fill in the blanks and/or reconsider the topics in the textbook.

Subject:
Business and Communication
Communication
English Language Arts
Management
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
05/11/2023
Corporate Finance for Health Care Administrators
Conditional Remix & Share Permitted
CC BY-NC-SA
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HMP 607 is the third in a three-course sequence intended to impart to generalist administrators the knowledge of finance and accounting necessary to manage health care organizations. The first course, HMP 608, covers financial accounting. The second course, HMP 606, focuses on managerial accounting topics. This third course concentrates on corporate finance topics. It aims to impart an understanding of how finance theory and practice can inform the decision-making of the health care firm. As such, HMP 607 is most appropriately considered a corporate finance course, as opposed to a course in financial markets. In addition, it will integrate corporate finance and accounting theories, institutional knowledge of health care finance, and applications to specific problems.

Subject:
Accounting
Business and Communication
Finance
Material Type:
Full Course
Provider:
University of Michigan
Provider Set:
Open.Michigan
Author:
Jack Wheeler
Date Added:
01/12/2009
Course Review & Approval Tool (CRAT) Template (CC-BY 4.0) (v. 2021.06)
Unrestricted Use
CC BY
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This Course Review and Approval Tool (CRAT) is the “workbook” that faculty use to design and plan their course with best practice in mind that addresses: curricular alignment with objectives, learning activities, practice assignments and quizzes, and higher-stakes assessments. The 10-tabbed spreadsheet is a digital multitool that centralizes and aggregates the entire course development, review, and approval processes. This tool is used to plan the course prior to its build in the Learning Management System (LMS) as part of an eight-module LMS-based support course that steps faculty through the process and gives them a learner-based perspective on how the tools work together and the features available to them for use in their own courses.

In addition to facilitating communication with multiple stakeholders who may share the document, the process MODELS a self- and peer-reviewed authentic assessment strategy that adapts itself well to any curriculum, whether for training, orientation, or credit-bearing coursework. It supports and models features of an intersection of agile design, backward design, and reflective practice in addition to encouraging authentic and formative assessment strategies. Providing all necessary documents in one easily accessed and bookmarkable document facilitates the process of course development by providing both a model and a touchstone for faculty who are often overwhelmed with the complexity of the process of developing or redeveloping courses regardless of delivery modality. While most of our faculty came to the program because of requirements for online or hybrid learning, most have exclaimed happily that they now apply this process to all of their courses and their learners have shown appreciation for the clarity and consistency that the tool promotes and supports.

The document also includes a dynamic link to future updates for anyone who adopts it and wants to follow its evolution. Feel free to adapt!

Subject:
Applied Science
Arts and Humanities
Business and Communication
Career and Technical Education
Education
English Language Arts
History
Law
Life Science
Mathematics
Material Type:
Activity/Lab
Assessment
Lesson Plan
Teaching/Learning Strategy
Date Added:
04/08/2023
Create a Company
Unrestricted Use
Public Domain
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In my Marketing class, I do a project where students work in groups to "create" a company and a product new to the market that they have to "sell" to the school.  The companies have to create an original logo.  In creating their logos, I'd have students check the USPTO database to be sure their logo ideas don't match ones already registered in the database.  Also, I would get students to use the patent classification system to give their new products a unique name using patent "language".

Subject:
Business and Communication
Marketing
Material Type:
Primary Source
Provider:
U.S. Patent & Trademark Office
Date Added:
05/10/2023
Creating Value within the Nonprofit Sector
Read the Fine Print
Educational Use
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This course introduces managers and other professionals working in the nonprofit sector to Value Based Management. The course attempts to establish a common framework for how nonprofit's and non-governmental organizations can apply Value Based Management in such areas as Strategic Planning, Resource Development, Leadership, and Performance Measurement. Course Level: Intermediate - A good understanding of business concepts is useful for fully understanding this course. A review of other Short Courses is also recommended since this course covers topics that may be covered in greater deal in another short course. Recommended for 2.0 hours of CPE. Course Method: Inter-active self study with audio clips, self-grading exam, and certificate of completion.

Subject:
Accounting
Business and Communication
Finance
Management
Material Type:
Assessment
Full Course
Lecture
Reading
Provider:
Financial Management Training Center
Author:
Matt H. Evans
Date Added:
05/11/2023
Creating a Hypertext PowerPoint Presentation - Most Excellent PowerPoint Tips
Only Sharing Permitted
CC BY-ND
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I answer a question for Ashlee in Virginia. This video shows users how to create a hypertext PowerPoint presentation. A Hypertext PowerPoint presentation is a great tool to use for students to allow them to progress at their own pace.

This is part of our PowerPoint tutorials. I use PowerPoint 2013.

Subject:
Business and Communication
Material Type:
Lecture
Provider:
Mr. Ford's Class
Date Added:
05/02/2023
Creating a Social Economy: Maria Grazia Suriano on Crowdfunding & OER
Conditional Remix & Share Permitted
CC BY-SA
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On Episode 2 of the Sustainable Funding Vlogcast for Media, Educators, Technologists, and Creators, author of Animals of the Great War - Maria Grazia Suriano talks about creating a social economy with crowdfunding and OER (Open Educational Resources) with vlogcast host Erica Hargreave. Over the course of their conversation, Maria and Erica explore everything from the concept behind Animals of the Great War, teaching about othering, instilling empathy, what school kids responded to about the book, the importance of open access in education, crowdfunding in Italy, lessons learned from running a crowdfunding campaign, and various avenues to explore in creating a social economy. Scroll down for a time coded breakdown of key chatting points from this interview.

Subject:
Arts and Humanities
Business and Communication
Education
Educational Technology
History
Literature
Material Type:
Case Study
Author:
Erica Hargreave
Date Added:
06/12/2023
Credit Bureaus: The Record Keepers
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CC BY-NC-ND
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Credit bureaus have evolved into big businesses. The December 2017 issue of Page One Economics: Focus on Finance addresses the growth of credit bureaus and how the credit reports they maintain affect both creditors and borrowers.

Subject:
Business and Communication
Economics
Finance
Social Science
Material Type:
Lesson
Reading
Provider:
Federal Reserve Bank of St. Louis
Provider Set:
Page One Economics
Author:
Jeannette Bennett
Date Added:
06/14/2023
Criple Creek and Victor: Gold Camps with a Thin Veneer of Civility
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Educational Use
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Western Mining History presents a short social history of two Colorado mining towns, Cripple Creek and Victor Western Mining History is an historical site that provides databases, information on mining, mining towns, gold and Photos and maps of the western United States. Consider becoming a member or making a donation to help further the work of the site.

Subject:
Anthropology
Business and Communication
Cultural Geography
Earth and Space Science
Economics
English Language Arts
Finance
History
Physical Geography
Physical Science
Reading Informational Text
Social Science
Sociology
U.S. History
Women's Studies
Material Type:
Primary Source
Reading
Provider:
Western Mining History
Provider Set:
Mining History
Date Added:
02/06/2023
Current Liabilities (Notes, Sales Tax, & Payroll Taxes)
Conditional Remix & Share Permitted
CC BY-NC-SA
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Problem based accounting learning activity for notes and interest payable, sales tax payable, and payroll.

Subject:
Accounting
Business and Communication
Material Type:
Activity/Lab
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Starting Point (SERC)
Date Added:
04/12/2023
Customize PowerPoint Background: Most Excellent PowerPoint Tips
Only Sharing Permitted
CC BY-ND
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We take a quick look at how to customize the background in your PowerPoint presentation. I use both Microsoft PowerPoint 2013 and Microsoft PowerPoint 20111 on Mac.

How to change background in powerpoint 2013

Subject:
Business and Communication
Material Type:
Lecture
Provider:
Mr. Ford's Class
Date Added:
05/02/2023
DIST "Digital Storytelling for Spreading and Promoting Entrepreneurship"
Only Sharing Permitted
CC BY-NC-ND
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Here you can find a Guide, addressed to teachers on the use of storytelling and of the videos produced for training purposes, within the project DIST.
An E-course addressed to trainers on how to enhance the sense of initiative and entrepreneurship in their students,
2 E-courses, one addressed to aspirant entrepreneurs and one addressed to entrepreneurs, to enhance their sense of initiative and entrepreneurship.
Some Videos featuring young and valuable European managers telling their professional history.
Other information about the DIST project here www.distproject.eu

Subject:
Business and Communication
Career and Technical Education
Education
Material Type:
Full Course
Lesson Plan
Student Guide
Teaching/Learning Strategy
Author:
AOA
ASEV
Cdi Manager
DIST
FCI
Partners
Pratika
ULO
Date Added:
05/09/2023
Dam the Wilderness: Building "Green Hydropower" on Big Creek
Conditional Remix & Share Permitted
CC BY-NC-SA
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Student must synthesize the data that go into the construction and operation of a large hydroelectric dam. Students must strive to develop a design that minimizes or mitigates the impacts of the dam on the existing watershed. Students divide the analysis and frequently present to each other their findings. These findings are then synthesized into independent reports produced by each student.
Designed for a geomorphology course
Uses online and/or real-time data
Uses geomorphology to solve problems in other fields
Addresses student misconceptions

(Note: this resource was added to OER Commons as part of a batch upload of over 2,200 records. If you notice an issue with the quality of the metadata, please let us know by using the 'report' button and we will flag it for consideration.)

Subject:
Applied Science
Biology
Business and Communication
Earth and Space Science
Environmental Science
Hydrology
Life Science
Management
Political Science
Social Science
Material Type:
Lesson Plan
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Teach the Earth
Date Added:
08/28/2019
Data-Driven Learning Personas
Only Sharing Permitted
CC BY-ND
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Learn how instructional designers use data to inform the creation of a Learning Persona. Learning Personas help determine the needs of the training and help ...

Subject:
Business and Communication
Career and Technical Education
Communication
Education
English Language Arts
Mathematics
Measurement and Data
Material Type:
Lesson
Date Added:
04/08/2023
Database (08:01): Database Fundamentals
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CC BY-ND
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The first video in our database lesson, part of the Introduction to Computer series.
This video looks at the basics of databases. We define database, as well as key terms to know.

Subject:
Business and Communication
Computer, Networking and Telecommunications Systems
Information Science
Material Type:
Lecture
Provider:
Mr. Ford's Class
Date Added:
05/02/2023
Database (08:02): Database Management Systems
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CC BY-ND
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Database Management Systems is the software that allows us to create and use a database. This video looks at the DBMS, their functions, some examples of popular software solutions and a quick look at Structured Query Language (SQL)

Subject:
Business and Communication
Computer, Networking and Telecommunications Systems
Information Science
Material Type:
Lecture
Provider:
Mr. Ford's Class
Date Added:
05/02/2023
Database (08:03): Database Models
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CC BY-ND
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The database management software is the program used to create and mange the database. The database model is the architecture the DBMS used to store objects within that database.

Subject:
Business and Communication
Computer, Networking and Telecommunications Systems
Information Science
Material Type:
Lecture
Provider:
Mr. Ford's Class
Date Added:
05/02/2023
Database (08:04): Some Final Bits
Only Sharing Permitted
CC BY-ND
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Our final database video. This one looks at some odds and ends. We examine: Data Warehouse, Data Mining, Big Data. I also talk about the ethics of data mining from the NSA and CDC, and how they are different.

We also give out top picks for the lesson.

Links from Video:
•http://www.w3schools.com/sql/
•What is Database & SQL by Guru99 http://youtu.be/FR4QIeZaPeM
•What is a database http://youtu.be/t8jgX1f8kc4
•MySQL Database For Beginners https://www.udemy.com/mysql-database-for-beginners2/

Subject:
Business and Communication
Computer, Networking and Telecommunications Systems
Information Science
Material Type:
Lecture
Provider:
Mr. Ford's Class
Date Added:
05/02/2023
Death Valley's Harmony Borax Works
Read the Fine Print
Rating
0.0 stars

Western Mining History presents a short history of the California Gold Rush. Western Mining History is an historical site that provides databases, information on mining, mining towns, gold and Photos and maps of the western United States. Consider becoming a member or making a donation to help further the work of the site.

Subject:
Anthropology
Business and Communication
Cultural Geography
Earth and Space Science
Economics
English Language Arts
Finance
History
Physical Geography
Physical Science
Reading Informational Text
Social Science
Sociology
U.S. History
Material Type:
Reading
Provider:
Western Mining History
Provider Set:
Mining History
Date Added:
02/06/2023