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  • Candela Courseware
Principles of Marketing
Read the Fine Print
Some Rights Reserved
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Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
05/02/2023
Style for Students: A Writing Guide
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Educational Use
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Whether planning a paper, running a grammar check, completing a report, composing an email, puzzling over a usage or grammar issue, or writing a resume or online portfolio, you are bound to find the material and examples you need in Style for Students Online.

Subject:
Composition and Rhetoric
English Language Arts
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
05/02/2023
Technical Writing
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Educational Use
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A focus on the organization, development, and refinement of technical communications.  Internal and external communications, including letters, memos, reports, and presentations are included.

Subject:
Communication
English Language Arts
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
05/02/2023