Introduction to Business is designed to meet the scope and sequence requirements …
Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance. Chapter 1: Understanding Economic Systems and Business Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business Chapter 3: Competing in the Global Marketplace Chapter 4: Forms of Business Ownership Chapter 5: Entrepreneurship: Starting and Managing Your Own Business Chapter 6: Management and Leadership in Today's Organizations Chapter 7: Designing Organizational Structures Chapter 8: Managing Human Resources and Labor Relations Chapter 9: Motivating Employees Chapter 10: Achieving World-Class Operations Management Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs Chapter 12: Distributing and Promoting Products and Services Chapter 13: Using Technology to Manage Information Chapter 14: Using Financial Information and Accounting Chapter 15: Understanding Money and Financial Institutions Chapter 16: Understanding Financial Management and Securities Markets
This collection of lessons represent adapted and remixed instructional content for teaching …
This collection of lessons represent adapted and remixed instructional content for teaching media literacy and specifically civic online reasoning through distance learning. These lessons take students through the steps necessary to source online content, verify evidence presented, and corroborate claims with other sources.
The original lesson plans are the work of Stanford History Education Group, licensed under CC 4.0. Please refer to the full text lesson plans at Stanford History Education Group’s, Civic Online Reasoning Curriculum for specifics regarding background, research findings, and additional curriculum for teaching media literacy in the twenty-first century.
This open textbook was designed for students studying business or marketing at …
This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers.
A collection of ancillary resources created to accompany the Introduction to Consumer …
A collection of ancillary resources created to accompany the Introduction to Consumer Behaviour open textbook. It includes essays, case studies, assignment and project ideas, and a test bank (which will be available September 2021).
Studies basic concepts of financial and managerial reporting. Viewpoint is that of …
Studies basic concepts of financial and managerial reporting. Viewpoint is that of readers of financial and managerial reports rather than the accountants who prepare them.
This course introduces the role of marketing in business and other organizations. …
This course introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution.
Designed to teach students the foundational principles of marketing in the digital …
Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
This NSCC open textbook is adapted from the Lumen Learning openly licenced …
This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
Technology stewardship is a leadership role that almost any practitioner can assume. …
Technology stewardship is a leadership role that almost any practitioner can assume. In this role, a technology steward is someone who works with a community of practice (COP) to encourage the adoption and use of digital technologies for communications, training, and knowledge transfer.
Technology Stewards need to know how to engage their community members to identify opportunities and challenges; they need to be able to acquire and configure appropriate digital information and communication technologies (ICT) platforms to support innovative practices; and they need to be able to evaluate and report the outcome of their efforts back to the community and to organizational sponsors. Technology stewardship is not the same as ‘IT support’. It is a leadership role intended to help members of a community of practice to better understand and make informed choices when incorporating ICT for communication and knowledge sharing.
This course is designed to introduce you to a leadership strategy that will help you understand and assume the role of a technology steward with your COP. The course sessions will present a process and set of activities that will equip you with the means necessary to analyze the communication challenges facing a COP, identify and assess a range of technology choices to address those challenges, and undertake an exploratory campaign to respond to those challenges using low-cost ICTs.
The medium-range goal of implementing a Technology Stewardship program is to promote experimentation with digital ICTs and to build capacity for innovation within a community of practice. Technology Stewards should aim to cultivate a culture of innovative thinking among their community members with the long term objective of enhancing the range of real choices available to practitioners when it comes to sharing information and mobilizing knowledge with digital ICTs.
Whole course in Canvas that utilizes OpenStax Entrepreneurship: https://openstax.org/details/books/entrepreneurship Course Description: Students …
Whole course in Canvas that utilizes OpenStax Entrepreneurship: https://openstax.org/details/books/entrepreneurship
Course Description: Students will learn the basics of entrepreneurship, including the personal aspects of entrepreneurs, opportunity identification, and organizational structuring. This course will introduce information on becoming an entrepreneur, selecting a type of ownership, developing a business plan, marketing a business, hiring and managing a staff, and financing, protecting, and insuring the small business.
This book is aimed at managers, business owners, marketing managers, and aspiring …
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
The Sierra Club has defined an issue that the Environmental Hydrogeology class …
The Sierra Club has defined an issue that the Environmental Hydrogeology class will help address in this project: most of the surface waters in Memphis are under fish advisories and yet a portion of the population still subsistence fishes from these waters. Our main product we will produce for Sierra Club is a map of fishing sightings based on survey data we collect during the semester and a proposed sampling strategy to assess potential pollutants based on the knowledge the students gain in field and lab activities. We will also provide information on the percentage of survey participants that are aware of pollution issues in the local waterways and percentage that would be detered from fishing if they saw a sign. At the end of the semester, the students will hold an art contest to design better fish advisory signs, and designs will be made available to Sierra Club and the TN Dept. of Environment and Conservation.
Prior to beginning these activities, the students will have created a base map of Memphis in GIS during a previous lab and used it to consider questions of pollutant runoff from various urban spaces such as golf courses, roads, shopping centers, and City parks. (The instructions for this activity are included in the other materials section below under Creating a Base Map in GIS (Microsoft Word 2007 (.docx) 30kB Feb7 10).) The base map will be used throughout the activities as field data and information from interviews/surveys are collected and added to the map for subsequent consideration of possible environmental justice issues.
The lab activities outlined require the students to conduct grain size analyses using samples that community members provide to them, calculate hydraulic conductivity, measure infiltration rates in the community, estimate impervious surfaces within the community, and subsequently model the transport of water within that community. Results of their work will be conveyed back to the community both through personal contact and via the Wiki page the students produce. Students will base their sampling recommendations by generalizing the concepts learned from these activities (and others during the semester) to apply the course material to the service project. The final map of sighting and recommendations for Sierra Club requires the students to apply concepts from previous activities and will be completed during the lab activity: Mapping survey results.
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Students will investigate arctic geology and hydrology as well as tundra ecology …
Students will investigate arctic geology and hydrology as well as tundra ecology as they consider options for sewage treatment. Public safety, environmental impact, and issues of construction and engineering will be explored.
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Students will explore wetland hydrology and biology and decide whether or not …
Students will explore wetland hydrology and biology and decide whether or not to restore a wetland or retain dams and drainage systems.
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This flash animation for the song "Irreplaceable" demonstrates how the availability of …
This flash animation for the song "Irreplaceable" demonstrates how the availability of substitutes affects the price elasticity of demand. Beyonce notes that her current boyfriend is not "irreplaceable," meaning that her demand for him is elastic.
Strong is usually preferred over "weak." But for the value of a …
Strong is usually preferred over "weak." But for the value of a country's currency, it's not that simple. "Strong" isn't always better, and "weak" isn't always worse. Learn more about foreign exchange rates in the March 2015 newsletter—"Is a Strong Dollar Better than a Weak Dollar?"
It's Your Paycheck! is designed for use in high school personal finance …
It's Your Paycheck! is designed for use in high school personal finance classes. The curriculum contains three sections: "Know Your Dough," "KaChing!" and "All About Credit." The lessons in each of these sections employ various teaching strategies to engage students so that they have opportunities to apply the concepts being taught. Each lesson includes black-line masters of the handouts and visuals needed to teach the lesson.
1) What are some of the biological effects of dam removal (good …
1) What are some of the biological effects of dam removal (good and bad)?
2) What are some of the more pressing/compelling reasons to remove a dam? Explain.
3) The Stanley and Doyle (2003) article states that, "dam removal cannot be avoided." Hypothetically, let's say you are placed on a committee to oversee the removal of the Aswan High Dam, since Doyle et al. (2003) states that, "the functional lifespan of most dams is approximately 60-120 years." What scientific studies would you conduct before/during/after dam removal? Why?
(Note: this resource was added to OER Commons as part of a batch upload of over 2,200 records. If you notice an issue with the quality of the metadata, please let us know by using the 'report' button and we will flag it for consideration.)
This is a JiTT exercise in which students apply introductory-level macroeconomic analysis …
This is a JiTT exercise in which students apply introductory-level macroeconomic analysis to the question of how large the stimulus package put forward to Congress in early 2009 needed to be to close the recessionary gap facing the U.S. economy at that time. In particular, this exercise asks students to bring together the concepts of potential and actual GDP, recessionary gaps, fiscal policy, spending and taxing multipliers, and effects of changes in aggregate spending on employment and output.
This new publication by UNESCO is a timely resource and highly topical …
This new publication by UNESCO is a timely resource and highly topical subject for all those who practice or teach journalism in this Digital Age. UNESCO's new handbook is an essential addition to teaching syllabi for all journalism educators, as well as practising journalists and editors who are interested in information, how we share it and how we use it. It is mission critical that those who practice journalism understand and report on the new threats to trusted information. Political parties, health professionals, business people, scientists, election monitors and others will also find the handbook useful in navigating the information disorder. Written by experts in the fight against disinformation, this handbook explores the very nature of journalism - with modules on why trust matters; thinking critically about how digital technology and social platforms are conduits of the information disorder; fighting back against disinformation and misinformation through media and information literacy; fact-checking 101; social media verification and combating online abuse. The seven individual modules are available online to download that enables readers to develop their own course relevant to their media environment. This handbook is also useful for the library and information science professionals, students, and LIS educators for understanding the different dimensions of fake news and disinformation.
Table of Contents Module One | Truth, Trust and Journalism: Why it Matters | by Cherilyn Ireton Module Two | Thinking about "Information Disorder": Formats of Misinformation, Disinformation and Mal-Information | by Claire Wardle & Hossein Derakshan Module Three | News Industry Transformation: Digital Technology, Social Platforms and the Spread of Misinformation and Disinformation |by Julie Posetti Module Four | Combatting Disinformation and Misinformation Through Media and Information Literacy (MIL) | by Magda Abu-Fadil Module Five | Fact-Checking 101 | by Alexios Mantzarlis Module Six | Social Media Verification: Assessing Sources and Visual Content | by Tom Trewinnard and Fergus Bell Module Seven | Combatting Online Abuse: When Journalists and Their Sources are Targeted | by Julie Posetti
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